When doing international usability studies, it’s worth the extra to find a translator who not only knows the native language but is fluent in the local culture. In this way they can also translate the true meaning of what participants are saying about your product and how it fits into their world because they understand the nuances of that world.
Archives for June 2017
This article was originally published in Communications World in March 2012. It summarizes research I did for the IABC on how to lay the groundwork for vibrant online communities. I gathered best practices for community managers around launching and maintaining work-oriented online collaboration. Our participants were community managers from a range of industries from Microsoft to the Mayo Clinic to the US Air Force. Although the focus of this project was on how organizations can foster online collaboration in employee-led communities, the insights we gained apply to any type of community.
READ THE ARTICLE