Product designers need quick access to a pool of qualified participants for their user studies. However, finding good participants takes a lot of time and expense. So, this phase of product development is often skipped, and product design decisions are made based on false assumptions about the end user. You can avoid this problem by building your own custom user research panel. Usability Resources Inc has the experience to guide you through the process. We can work with you and your team on specific pieces or do the entire end-to-end panel development process.
Highlights of our UX Research Panel Development service
Gather requirements We start by learning about your environment, participant characteristics, the type of research you run, and other key aspects of your UX research operation. We synthesize these insights into a project plan that includes the panel data model.
Pick the the panel technology We work with you to vet panel technology vendors that most closely match your team’s requirements and work flow. You might leverage products that your company already uses, such as Salesforce or HubSpot, go with off-the-shelf panel technology, or build your own solution. Having a firm grasp of your requirements will help you weigh the pros and cons of each vendor to make the technology decision that is best for your needs and budget.
Recruit participants The recruiting strategy might involve tapping internal departments such as sales or customer care, using social media channels, partnering with professional organizations, or leveraging other methods that make sense for the type of users you need. We can train your team in effective recruiting techniques or arrange to have the recruiting done for you through one of our trusted field service agencies. A major part of our service involves developing a recruiting process that involves a landing page, online screening survey, and vetting. We work with your team to develop outreach strategies to continuously attract new recruits once your panel is up and running.
Ensuring panelist privacy and confidentiality We follow the ISO 20252 International Standard for research panel development which includes specific physical, operational, and technology practices that ensure panelist data privacy and anonymity.
Staff training All staff who have access to your panel need to agree to follow a set of rules and behaviors that promote data privacy while keeping the panel vibrant and current. We deliver live and recorded training on how to use the panel software and develop a guidebook that details panel business processes, recruiting resources, best practices, and other key information that your team can use as a reference as the panel becomes an indispensable resource for your UX team.
This document provides more detail on our UX Research Panel Development service.
Here’s a case study on a recent panel development project.