Methods – Persona research, remote usability studies, user walkthroughs and card sort for a recovery website
The Need – Our client, an international socially-oriented research organization, sought user-generated ideas to help them develop a strategy for the redesign of a set of websites directed towards the recovery community. The sites needed to serve the specific information needs of a very broad group of users from patients, to caregivers to professionals who ran recovery programs.
Our Solution – Our multi-pronged research included in-depth interviews, user walkthroughs of the existing sites, card sorts and surveys. By the end of the survey we had spoken with almost fifty participants, from people in recovery, their caregivers, event planners, professionals who run recovery clinics, to state and local officials.
Results – Drawing from such a large data set, we were able to create robust personas that captured demographic information, goals related to recovery, information and resources they sought. We carefully organized and presented the information so they could effectively consume it and act on it. The client used the results from the personas, usability studies, product walkthroughs and card sorts to develop a data-driven approach to their web redesign that they were easily able to defend.