I had the pleasure of interviewing her for the Spring 2020 issue of QRCA VIEWS magazine. We talked about the various modalities her team at Salesforce uses to stay close to their customers. These involve traditional market research methods like surveys and focus groups as well as global online communities and events. Karen describes the talents and skills she seeks in a qualitative researcher (curiosity, the ability to ask great questions, and being able to pick up on what is not being said) . We also discussed her new book “Success with Less”, where she lays out her pause-ponder-prioritize approach to decision making for personal fulfillment. Karen is a delightful, sparkly and very down-to-earth person and I hope you enjoy reading our interview.
Here’s a link to the published article.