This article was originally published in UX Matters on Sept 2, 2014. Here I outline how I approach qualitative interviews.
The simplest approach to learning about users’ needs and challenges is to talk with them. In this article, I’d like to share with you some of the approaches that I use that lead to successful interviews with users. Some of the things that set you up for success happen before your interviews even begin. The simplest approach to learning about users’ needs and challenges is to talk with them. In this article, I share some of my approaches to interviewing end users. READ THE ARTICLE