Martin Raymond is the co-founder of the Future Laboratory Network in the UK and author of one of my most favorite books on qualitative research methods “The Trend Forecaster’s Handbook”. The Future Laboratory Network has advised over 1,000 businesses in 50 countries identify trends and engage with future consumers to focus innovation. In his book and in this interview Martin describes the systematic process he and his company uses to form a vision of the future that’s based on the existing landscape. They plug into “an ecosystem of anomalies; an ecosystem that is about differences and ecosystem about being contrary and different” and the process begins by identifying “the 2.5%” who think and do differently. This was a great interview with a brilliant person. I hope you enjoy reading it.
Link to my Luminaries interview with Martin Raymond from the QRCA VIEWS Magazine Winter 2019
Link to my book review of The Trend Forecaster’s Handbook from the QRCA VIEWS Magazine Fall 2019