• Skip to primary navigation
  • Skip to main content

Usability Resources Inc

User experience research, team training and coaching - in person and remotely

  • Home
  • About
    • Case Studies
    • My Process
  • Services
    • UX Training
    • Panel Development
  • Testimonials
  • Publications
    • Articles & Talks
  • Blog
  • Contact
  • Show Search
Hide Search

Archives for November 2017

Al Ries on Positioning

by Kay Corry Aubrey

This article originally appeared as a VIEWS Luminaries interview in Fall 2017. Even though today the word “positioning” is bandied about it was a brand new concept in the late 1960’s when Al Ries and Jack Trout introduced it. Positioning is how an individual frames something in their own mind. That something could be anything – e.g., a product, a person, an event. Ries and Trout explored positioning as it relates to the marketplace. In this article Al discusses his thoughts on positioning in today’s world, fifty years after he and Jack published their seminal book on this topic. READ THE ARTICLE

  • Facebook
  • LinkedIn
  • Twitter

© 2023 Usability Resources Inc · Design by Steck Insights Web Design Logo