This article originally appeared as a VIEWS Luminaries interview in Spring 2017. Clotaire is brilliant and quite the character. When he wrote the Culture Code back in the 1970’s Clotaire showed the need for understanding the deep structure of cultures and how they are different to succeed in a diverse and global world.
Dr. G Clotaire Rapaille is a cultural anthropologist and founder of Archetype Discoveries Worldwide. He is best known for having written the New York Times bestseller The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. In part one of our interview, presented here, Dr. Rapaille describes the systems behind the code and how it shapes the way we respond to products and concepts as adults. READ THE ARTICLE