Usability Resources :: User research


	SERVICES :: USER RESEARCH

SUCCESSFUL PRODUCTS are created with the insights of their end-users.

Usability Resources brings you closer to your end users so that you can use their insights to design or refine your product. We help you identify the right people to talk to, the right questions to ask, and the right research method to use.

Our streamlined research is designed to produce actionable insights & data that can be applied directly to your product design.

We can tell you who is using your product, why they’re using it, and how they use it. You’ll learn what your end-users find challenging or frustrating about your product. And finally, we can also provide specific feedback on a product concept or ideas on how an existing product can be made more relevant for a new audience.

Here are three of our most popular user research services

Online User Observation and Interview
Direct observation lets clients see how real customers are using their product every day. You learn how their product delights - or - frustrates users. Observing and interviewing targeted users while they work with your software application in their natural environment is a powerful way to learn what about your product works – and what doesn’t. We provide this service over the Internet using an application sharing product such as WebEx or GoToMeeting. Your entire team can watch the session from their desk. Read our brochure that describes in detail how these sessions work.

Focus groups
Focus groups are an efficient way to get rich, unstructured answers to your most burning usability questions. Clients use our focus group service to satisfy a wide range of needs: to flesh out Web site concepts and content, fine-tune positioning, better understand persona dimensions, or to brainstorm product ideas. Learn more about our focus group moderation service.

Expert Usability Review
The Expert Usability Review is a quick and effective option for those with limited time and research budgets. An expert will “use” your product as your intended user might. In a short time, you’ll have a review of the strengths and challenges of your products from the users point of view – and suggested ways to improve user experience. Read about our Expert Review service.