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BLOG
Virtual Team Success - Best practices for running a small virtual business
This is a blog I've created for an upcoming article (Summer 2010) on how to run a small virtual business. In it you will find resources and profiles of interviews done with over a dozen owners of successful small businesses that are run totally virtually.
Virtual-Team-Success.com
RECENT BOOK REVIEWS & ARTICLES WE'VE WRITTEN
QRCA VIEWS, Summer 2010 "Grow Your Business with Virtual Teams"
QRCA Views, Winter 2008 "Accidental Branding" by David Vinjamuri
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with David Vinjamuri->
QRCA Views, Spring 2008 "Citizen Marketers" by Jackie Huba and Ben McConnell
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Ben and Jackie ->
QRCA Views, Spring 2008 "The New Influencers" by Paul Gillin
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Paul ->
QRCA Views, Winter 2007 "The Myths of Innovation " by Scott Berkun
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Scott ->
QRCA Views, Winter 2007 "Sketching the User Experience " by Bill Buxton
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Bill->
QRCA Views, Summer 2007 "Marketing to Leading Edge Baby Boomers " by Brent Green
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)
QRCA Views, Spring 2007 "Valuable reading...three titles to help you expand your capabilities"
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)
Mass High Tech, 10 May 2004 "Traffic analysis - how to track your
website's success"
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608
Mass High Tech, 8 December 2003"What does it mean to create
a successful online brand?"
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608
Boston Busines Journal, 5 September 2003"Usability Testing
May Turn Online Prospects to Customers"
view PDF version
Mass High Tech, 14 July 2003"User Interface Design Grows
Up"
http://www.masshightech.com/displayarticledetail.asp?art_id=63031&cat_id=107
Mass High Tech, 30 June 2003"Usability testing proves useful
in software development "
http://www.masshightech.com/displayarticledetail.asp?art_id=62923&cat_id=3
Mass High Tech, 16 June 2003"A Bit of Frugality Goes a long
way"
http://www.masshightech.com/displayarticledetail.asp?art_id=62808&search=Aubrey+
Mass High Tech, 10 March 2003"Local hospitals try e-prescribing,
mobile computing technologies "
http://www.masshightech.com/displayarticledetail.asp?art_id=62013&search=Aubrey+
Mass High Tech, 17 February 2003"Wearable computers mix,
match technologies"
http://www.masshightech.com/displayarticledetail.asp?art_id=61832&search=Aubrey+
CONFERENCES WE HELPED ORGANIZE
Mass Technology Leadership Council - "Healthcare & Social Media: Don't Do It Alone - How to Leverage Social Media to Power Behavior Change" June 2009
Healthcare presents some of the most thriving examples of the use of social media. One in three Americans uses some form of social media to research and manage an illness. Consumers are not the only ones tapping into online eHealth communities. Doctors, especially those over 45, are turning to physician’s online communities as a way to share scientific knowledge as much as to overcome the isolation of running a private practice..
http://healthcare090604.eventbrite.com/
Mass Technology Leadership Council - "Patient, Heal Thyself: How to Succeed with Online Consumer Health Sites" March 2008
With consumer-directed care, patients are being asked to play a greater role in their health care. Moreover, those with chronic diseases often get better counsel from other sufferers than they do from physicians. This talk will cover the most effective ways to design and evaluate online health communities.
Changes in the health care system and the pervasiveness of the Internet have led to an increased use of the Internet by health care consumers. 80% of people in the US who use the Internet are using it for health searches.
http://function.masstlc.org/programs_new/event_single.cfm?eventid=816
SPEAKING ENGAGEMENTS
Usability Professionals Association - Boston Chapter - June 2010 "The power of focus groups in design research"
Usability Professionals Association of New Hamshire - March 2010 - "Moderator skills for usability professionals"
Usability Professionals Association - Boston chapter
- February 2004 "How to do highly reliable user research over
the phone"
UMass Boston - May 2003 "The role of usability testing
in Instructional Design"
SIGGRAPH/Boston - November 2002 "UI and Usability
Testing" "http://www.v-site.net/siggraph-ne/framemeetingwriteups.html
INTERVIEWS
Forrester Research - interviewed Kay for "Best Practices in User Experience (UX) Design - Designing compelling experiences to wow your customers", by Mike Gualtieri, Sept 2009.
PODCAST INTERVIEWS (All recordings can be found on iTunes and at podcast.qrca.org) Kay did these interviews as business editor for the QRCA VIEWS magazine, a market research journal.
John Arnold, Internet Marketing Expert and author of "E-Mail Marketing for Dummies"
Mary Ellen Bates, Business coach and author of "How to run a successful research business"
Andrew Ballenthin, Social Media Consultant & president of Sol Solutions
Scott Berkun, author of "The Myths of Innnovation"
Bill Buxton, head of Design Research at Microsoft and author of "Sketching User Experiences"
Paul Gillin, author of "The New Influencers" and "Secrets of Social Media Marketing"
Jackie Huba & Ben McConnell, authors of "Citizen Marketers: When People are the Message"
Jean Sifleet, esq., attorney and head of Business Practice Group Law Firm
David Vinjamuri, author of "Accidental Branding"
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