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SPEAKING ENGAGEMENTS
FEATURED ARTICLE
QRCA VIEWS, Summer 2010 "Grow Your Business with Virtual Teams"
This article describes the bases that need to be covered in forming a happy and productive team where the members work virtually. The insights for this piece are based on interviews Kay did with over a dozen owners of successful small businesses that are run totally virtually.
ARTICLES & BOOK REVIEWS
Why Design Matters when Choosing a Social Computing Platform
Results from a usability study of Moxie Employee Spaces with 10 Community Managers White Paper on a usability research project that was sponsored by Moxie Software September 2011
Creating Vibrant Online Collaborative Communities
Final report on Best Practices from 15 Community Managers - available for purchase from the International Association of Business Communicators (IABC) Research Foundation Bookstore
A Common Sense Primer on Usabiilty Testing
The American Marketing Association Marketing Power eMagazine - August 2010
QRCA Views, Winter 2008 "Accidental Branding" by David Vinjamuri
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with David Vinjamuri->
QRCA Views, Spring 2008 "Citizen Marketers" by Jackie Huba and Ben McConnell
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Ben and Jackie ->
QRCA Views, Spring 2008 "The New Influencers" by Paul Gillin
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Paul ->
QRCA Views, Winter 2007 "The Myths of Innovation " by Scott Berkun
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Scott ->
QRCA Views, Winter 2007 "Sketching the User Experience " by Bill Buxton
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Bill->
QRCA Views, Summer 2007 "Marketing to Leading Edge Baby Boomers " by Brent Green
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)
QRCA Views, Spring 2007 "Valuable reading...three titles to help you expand your capabilities"
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)
Mass High Tech, 10 May 2004 "Traffic analysis - how to track your
website's success"
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608
Mass High Tech, 8 December 2003"What does it mean to create
a successful online brand?"
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608
Boston Busines Journal, 5 September 2003"Usability Testing
May Turn Online Prospects to Customers"
view PDF version
Mass High Tech, 14 July 2003"User Interface Design Grows
Up"
http://www.masshightech.com/displayarticledetail.asp?art_id=63031&cat_id=107
Mass High Tech, 30 June 2003"Usability testing proves useful
in software development "
http://www.masshightech.com/displayarticledetail.asp?art_id=62923&cat_id=3
Mass High Tech, 16 June 2003"A Bit of Frugality Goes a long
way"
http://www.masshightech.com/displayarticledetail.asp?art_id=62808&search=Aubrey+
Mass High Tech, 10 March 2003"Local hospitals try e-prescribing,
mobile computing technologies "
http://www.masshightech.com/displayarticledetail.asp?art_id=62013&search=Aubrey+
Mass High Tech, 17 February 2003"Wearable computers mix,
match technologies"
http://www.masshightech.com/displayarticledetail.asp?art_id=61832&search=Aubrey+
CONFERENCES WE HELPED ORGANIZE
Mass Technology Leadership Council - "Healthcare & Social Media: Don't Do It Alone - How to Leverage Social Media to Power Behavior Change" June 2009
Healthcare presents some of the most thriving examples of the use of social media. One in three Americans uses some form of social media to research and manage an illness. Consumers are not the only ones tapping into online eHealth communities. Doctors, especially those over 45, are turning to physician’s online communities as a way to share scientific knowledge as much as to overcome the isolation of running a private practice..
http://healthcare090604.eventbrite.com/
Mass Technology Leadership Council - "Patient, Heal Thyself: How to Succeed with Online Consumer Health Sites" March 2008
With consumer-directed care, patients are being asked to play a greater role in their health care. Moreover, those with chronic diseases often get better counsel from other sufferers than they do from physicians. This talk will cover the most effective ways to design and evaluate online health communities.
Changes in the health care system and the pervasiveness of the Internet have led to an increased use of the Internet by health care consumers. 80% of people in the US who use the Internet are using it for health searches.
http://function.masstlc.org/programs_new/event_single.cfm?eventid=816
INTERVIEWS
Forrester Research - interviewed Kay for "Best Practices in User Experience (UX) Design - Designing compelling experiences to wow your customers", by Mike Gualtieri, Sept 2009.
PODCASTS (All recordings can be found on iTunes and at podcast.qrca.org) Kay did these interviews with authors of articles she edited, as business editor for the QRCA VIEWS magazine, a market research journal.
Bill Abrams, Founder of Housecalls, a Manhattan-based qualitative research firm focused on video ethnography
John Arnold, Internet Marketing Expert and author of "E-Mail Marketing for Dummies"
Mary Ellen Bates, Business coach and author of "How to Run a Successful Research Business"
Ilise Benun, author, founder of Marketing Mentor, and co-producer of the Creative Freelancer Conference
Andrew Ballenthin, Social Media Consultant & president of Sol Solutions
Scott Berkun, author of "The Myths of Innnovation"
Bill Buxton, head of Design Research at Microsoft and author of "Sketching User Experiences"
Dorie Clark
, founder of Clark Strategic Communications and author of " What's Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012)"
Paul Gillin, author of "The New Influencers", "Secrets of Social Media Marketing", and "The Joy of Geocaching"
Jackie Huba & Ben McConnell, authors of "Citizen Marketers: When People are the Message"
Bill Hartman, Director of Research at Essential, Inc
David Vinjamuri, author of "Accidental Branding"
Liz Van Patten, Founder of Van Patten Research and See Me Speak Communications
Jean Sifleet, esq., attorney and head of Business Practice Group Law Firm
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