RECENT ARTICLES
QRCA Views, Spring 2008 "Citizen Marketers" by Jackie Huba and Ben McConnell
Book review: "Citizen Marketers opens with the story of George Masters, a California schoolteacher who, in his spare time over five months, created a little bit of video that was (in effect) an ad for the Apple iPod. The slick retro animation featured iPods dancing to the beat of “Tiny Machine... They showed the video to their friends, and within a month,.."
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Ben and Jackie ->

QRCA Views, Spring 2008 "The New Influencers" by Paul Gillin
Book review: "Up until now, media conglomerates have been able to carefully control message and image because of the high cost of producing and distributing media. The driving forces behind the explosion in social media are bandwidth and an abundance of free and powerful communication tools. As Gillin tells it, the new social media are far from being a free-for-all. Gillin describes their emerging social structure and code of ethics: honesty, openness and willingness to credit sources and avoid plagiarism.....
Qualitative Researchers Consultants Association - QRCA Views - Winter 2008 (PDF)
Listen to a podcast with Paul ->

QRCA Views, Winter 2007 "The Myths of Innovation " by Scott Berkun
Book review: "While Berkun says there is no “playbook for innovation,” he does explore techniques that have come out of well-known research on creativity. One important tip: Work passionately, but take breaks; insights come during incubation period as you re doing other things..."
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Scott ->

QRCA Views, Winter 2007 "Sketching the User Experience " by Bill Buxton
Book review: "The book discusses several techniques that allow for remote and collaborative idea creation. The author shows how to use toys and other trinkets to create 3D mockups to represent handheld devices. In a chapter on “visual storytelling,” he describes how to create playful drawings of products by tracing over a photograph with Photoshop layers (no drawing ability required!)..."
Qualitative Researchers Consultants Association - QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Bill->

QRCA Views, Summer 2007 "Marketing to Leading Edge Baby Boomers " by Brent Green
Book review: "The activism of this generation has left its imprint in on our institutions and mainstream culture. Local grocery stores stock organic foods, Ford produces hybrid automobiles, women and minorities hold high positions in government and business..."
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)

QRCA Views, Spring 2007 "Valuable reading...three titles to help you expand your capabilities"
Three book reviews: "Consumer Insights 2.0 How Smart Companies ApplyCustomer Knowledge to the Bottom Line", "The Practical Guide to Usability Testing", and "The Handbook of Usability Testing"
Qualitative Researchers Consultants Association - QRCA Views - Spring 2007 (PDF)

Mass High Tech, 10 May 2004 "Traffic analysis - how to track your website's success"
Originally designed to help webmasters manage site traffic, web log data can also be used to keep a tally of important events on your site ....
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608

Mass High Tech, 8 December 2003"What does it mean to create a successful online brand?"
Organizing the content and navigation to match the user's needs is a huge task, but it is only part of the equation of creating a successful and unique brand online. ....
http://www.masshightech.com/displayarticledetail.asp?Art_ID=65608

Boston Busines Journal, 5 September 2003"Usability Testing May Turn Online Prospects to Customers"
It's a fact online retailers don't trumpet: 46% of consumers who attempt to buy goods over the Internet fail to complete their purchase.....
view PDF version

Mass High Tech, 14 July 2003"User Interface Design Grows Up"
If you want customers to adopt your technology, your product has to make sense to them and be a better alternative than their current approach to getting work done. User interface designers have the skills to make this happen for your software...
http://www.masshightech.com/displayarticledetail.asp?art_id=63031&cat_id=107

Mass High Tech, 30 June 2003"Usability testing proves useful in software development "
More than saving on the bottom line, user-centered design offers many advantages. It gives you the chance to plan your entire system up front, so you have the opportunity to test your proposed system against representative users, iteratively refining it until you have a design that you know will work...
http://www.masshightech.com/displayarticledetail.asp?art_id=62923&cat_id=3

Mass High Tech, 16 June 2003"A Bit of Frugality Goes a long way"
When Obian moved its offices from Lexington to Burlington, it hired "a guy with a truck" to move the furniture it had bought for 15 cents on the dollar. CFO Mark Morley says he negotiated the office space for 30 percent of what it had cost during the tech boom....
http://www.masshightech.com/displayarticledetail.asp?art_id=62808&search=Aubrey+

Mass High Tech, 10 March 2003"Local hospitals try e-prescribing, mobile computing technologies "
Physicians and health care providers in several Massachusetts hospitals and clinics are using PDAs to manage billing, dictation, lab results and patient history...
http://www.masshightech.com/displayarticledetail.asp?art_id=62013&search=Aubrey+

Mass High Tech, 17 February 2003"Wearable computers mix, match technologies"
"Wearable computers" is an umbrella term for several distinct emerging technologies. Currently, the most commercially successful have been miniature computers that you wear on your belt, wrist or fingers. Rather than pushing the boundaries of computing, these wearable devices are portable, use wireless networking technology and allow for "hands free" operation...
http://www.masshightech.com/displayarticledetail.asp?art_id=61832&search=Aubrey+

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