It's easier to create innovative and successful online products when you know your users.

Our mission is to give you an accurate understanding of your end users and to assist you in producing more effective software applications and Web sites.

We offer a full range of expert usability services from end user research to focus group moderation to usability testing. We give our clients actionable insights on their target end users that they can apply directly to their Web and software application product design.

We just completed a project with the Citrix EdgeSight development team, helping them integrate user research into an innovative and intuitive redesign of their award-winning enterprise management tool. The Citrix team leveraged results from her task analysis and card sorts to create an improved product. READ MORE >

This fall Kay is teaching usability methods at Northeastern University and doing usability work for telemedicine, fraud forensics, and IT security applications. Her user research techniques combine face-to-face with online methods, providing insights that stretch her customer's understanding of their users. These practical insights help clients create more relevant product requirements.

Read Kay's review of "Accidental Branding - How ordinary people build extraordinary brands" by David Vinjamuri for the Winter 2008 QRCA Views magazine. David examines branding secrets of Craig's List, J Peterman, Columbia Sportwear, Burts Bees, and others. Listen to her podcast with the author. Take a look at our other articles and reviews.