It's easier to create innovative and successful online products when you know your users.

Our mission is to give you an accurate understanding of your end users and to assist you in producing more effective software applications and Web sites.

We offer a full range of expert usability services from end user research to focus group moderation to usability testing. We give our clients actionable insights on their target end users that they can apply directly to their Web and software application product design.

We just completed a project with the Citrix EdgeSight development team, helping them integrate user research into an innovative and intuitive redesign of their award-winning enterprise management tool. The Citrix team leveraged results from her task analysis and card sorts to create an improved product. READ MORE >

This summer Kay is running focus groups with people who have diabetes and hypertension to help her client learn the best product design for a monitoring device. She is also doing user research and design for a financial services company and teaching a course in Usability methods at the New England Institute of Art

Read Kay's review of the "Citizen Marketers" by Jackie Huba and Ben McConnell and "The New Influencers" by Paul Gillin for the Spring 2008 QRCA Views magazine. She is in the process of writing a review of "Accidental Branding" by David Vinjarmuri. Listen to podcasts with the authors. Take a look at our other articles and reviews.